"try it; you'll like it" (lyn)

The thing about successful iconic phrases is that they perfectly convey a sentiment that becomes associated with a brand.

Take Nike’s “Just do it.”  I think of it every time I’m about to conjure a new excuse for not exercising.  Or Staples, “That was easy.”  Even when it’s not.  Like when I went to buy school supplies Labor Day Weekend and the check out line curled through the entire store.  Okay, in that case I thought, “that wasn’t easy,” but still, I remembered the line.

Well, I think Weight Watchers should be, “It really works.”   Granted, this is the first diet I’ve ever been on.  And yes, it’s only been two and half weeks, but I do see a difference.  And, I can still eat pretty much whatever I want, as long as I even it out over the week.   Tonight I’m looking forward to a prime cut of rib eye steak, about .7 pounds, not the fist-size 3 ounces that is recommended.  And tomorrow, I’ve already chosen a recipe for chicken with apples that is low on fat and low in calories.   I’m eating more vegetables and more fruit and I’m not constantly hungry.

I actually am enjoying the whole thing.  I don’t even mind shopping for the ingredients I don’t have.  It’s easier that I do it, than ask my son.  The other day I sent Alexander to Agata to pick up one yellow zucchini and one green one.  He returned with one yellow zucchini and one cucumber.  (When I told a friend of mine who also has a 17-year old boy she said, “That’s not so bad.  I sent Ian to the store to pick up a box of strawberries and he came home with the gigantic strawberries with stems used for dipping in chocolate”).  I guess I shouldn’t complain about a zucchini-cucumber mix up; at least they are both low in calories and about the same price.